Mogul traded vanity traffic for the searches investors run before they wire money
From 300+ celebrity net-worth articles to #1 on competitor comparisons and cited at the top of ChatGPT.
+126%
Organic conversions
38 → 86 a month, peak month (GA4)
48 → 173
AI prompts where Mogul appears
Dec 2025 (Scrunch)
4
ChatGPT citations for core queries
Cited at the top of the answer
198 → 409
Referring domains
Aug 2025 → Mar 2026
The challenge
A previous agency had produced 300+ articles about celebrity net worths and collectibles. They ranked and drew traffic, and converted nothing.
Acquisition ran almost entirely on Google Ads, with competitor campaigns carrying the load.
What we did
- Prune the footprintWe began removing the vanity content in phases so authority could flow to pages that sell.
- Comparison pages from paid dataMogul’s best-converting ads were competitor campaigns. We built an organic comparison page for every named competitor, engineered for AI extraction.
- AuthorityWe earned links from 211 new referring domains, at an average DR of 52.
The result
Mogul now ranks #1 for “fundrise vs arrived homes”, “roots vs fundrise” and “arrived vs fundrise”, and is cited at the top of ChatGPT and Google AI Mode answers for platform comparisons. Organic conversions rose from 38 to 86 in the peak month.
| Keyword | Before | After |
|---|---|---|
| fundrise vs arrived homes | Unranked | 1 |
| roots vs fundrise | 4 | 1 |
| arrived vs fundrise | 7 | 1 |
| fractional real estate investing platforms | Unranked | 7 |
| can i invest in real estate with 10k | 34 | 11 |
Competitor and category keywords
Next case studyA healthcare D2C brand grew organic revenue 11% in 90 days