The Taco Method: how organic search becomes a revenue channel
Five principles, three tracks and one report your finance team can read.
Five principles
Start from revenue
The first export we ask for is 12 months of revenue by landing page. It decides which pages, templates and searches we work on first, and which traffic we stop chasing.
Plan search as one channel
Buyers move between Google, the map pack and AI answers in a single decision. The same pages and authority win all three, so we plan them as one channel.
Put senior people on it
The strategist who scopes your account runs it. Specialists in technical SEO, content, local and outreach do the work, and nobody learns on your budget.
Let AI do the heavy lifting
Our AI workflows crawl, cluster, research and draft across thousands of pages. People decide what ships, edit it and stand behind it.
Report what search earned
Every month you get a statement of organic revenue by source: non-brand, brand, Local SEO and AI Search, reconciled to your own numbers.
Three tracks. One channel.
Most companies need all three. We weight them to where your buyers search.
AI Search
Get recommended when buyers ask ChatGPT, Claude and AI Mode.
- The prompts that matter
- Pages built to be quoted
- The sources AI trusts
- Technical access for AI
- Ranking underneath
- AI revenue on its own line
SEO
Rank on Google for the searches that turn into revenue.
- Revenue-first page priorities
- Technical SEO with your developers
- Templates at scale
- Content buyers act on
- Authority that compounds
- Conversion on the landing page
Local SEO
Win the map pack in every market you serve.
- Google Business Profiles
- Location pages that rank
- Reviews that keep coming
- Citations and consistency
- Local authority
- Calls and bookings tracked
The first 90 days
Fixes to existing pages can lift rankings within weeks. New pages take 4 to 6 months to earn steadily, so we set leading indicators you can watch before revenue moves.
- Weeks 1–2
Baseline
We pull 12 months of revenue by page, audit the site, map your buyers’ searches and agree targets with finance.
- Weeks 3–6
Fix and ship
Technical fixes go to your developers, top revenue templates are rewritten and new pages go live.
- Weeks 7–12
Build authority
We publish comparison and buyer-intent pages, earn links from trusted sources and clean up local profiles.
- Month 4 onward
Compound
Monthly statements and a quarterly plan with finance, with effort moved to whatever is earning the most revenue.