Expedia added double-digit millions in organic revenue
Redesigned product pages, refreshed city pages and authority on travel’s most competitive searches.
+27%
Organic revenue
A double-digit-million increase
+63%
Year-over-year organic growth
24M → 39M
Monthly organic visitors
#1
For some of travel’s most competitive keywords
The challenge
When Tony Tie joined Expedia as Head of Organic Growth, the company was missing its SEO targets and struggling to rank for some of travel’s most competitive queries.
The program ran on a traditional agency model and growth had stalled.
What we did
- Page optimizationWe redesigned Expedia’s highest-value product pages and refreshed key city pages with better titles, meta descriptions and content, so they could capture and convert high-intent travel searches.
- Authority buildingWe ran a focused link program that increased brand mentions, strengthened domain authority and widened visibility across the most competitive travel queries.
The result
Rankings rose across high-value travel and hotel keywords. Monthly organic visitors grew from 24 million to 39 million, organic grew 63% year over year, and organic revenue rose 27%, a double-digit-million increase.
“When I joined Expedia, we had partnered with a cookie-cutter agency that believed in backward beliefs. I immediately called Taco, and they were integral to helping us drive 63% YoY growth.”
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